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BENECOR Launches New Brand Identity and Streamlines Business Model

(FENTON, MICHIGAN, August 2020) – In an effort to provide transparency and best-in-market pricing, BENECOR, Inc. transforms business model to work directly with resale partners and end users.

BENECOR will handle all future sales, marketing, customer and technical service, and manufacturing directly in-house. Traditionally, all U.S. orders have been handled via Husky Corporation through a strategic marketing and sales relationship.

“It has been a pleasure to work alongside Husky Corporation for over five years,” said Brendan Foster, BENECOR President. “We identified a need to get closer to the reseller market and end user to focus on providing our customers with price transparency, product innovation, and superior customer service through a new BENECOR Direct business model.”

BENECOR will continue to work alongside resale partners to provide customers with service and installation assistance. Traditional manufacturers do not make pricing readily available and often undercut resellers by offering lower prices to end users whom call direct. In line with the price transparency model, BENECOR is making pricing available online. We are offering exclusive pricing to our resellers and keeping online and call-in pricing consistent to ensure that resellers can be profitable and competitive in the marketplace.

BENECOR is interested in expanding its partner network to include traditional and nontraditional resale partners such as electricians, fuel jobbers and more. For additional information on becoming a resale, service or installation partner, please visit

BENECOR Direct features a newly redesigned website focused on enhancing online user experience. Customers can now purchase bulk storage systems, dispensers, pumps, parts and more directly online for the DEF and diesel fuel product groups.

For future orders and estimates, please contact BENECOR at 1-844-236-3267 or

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BENECOR, Inc., based out of Fenton, Michigan, is the industry leader in DEF and fuel dispensing and storage solutions. The BENECOR Direct model delivers price transparency, product knowledge experts, superior products and in-stock and ready to ship inventory directly to our partners and end users. Customers can purchase DEF and fuel pumps, parts and systems online at